OUR TEAM Rebecca Wayland.jpg

rebecca wayland

Rebecca Wayland is Founder and Managing Director of Competitive Paradigms.  She has over 30 years of experience in corporate strategy, including work with McKinsey & Company, Professor Michael E. Porter at Harvard Business School, and Indra Nooyi at PepsiCo.

In the early days of the internet (1996-2004), Rebecca helped develop the expansion strategy for Greenhouse Networks, America Online's portfolio of online content, including Motley Fool, Love@AOL, Thrive, and The Knot.  She developed first- and second-generation digital business and marketing strategies for Fortune 500 companies such as IBM, General Motors, and Delta Airlines.

Since 2004, Rebecca has combined strategic analysis with intuitive logics (IL) scenarios to explore potential industry disruptions, to envision alternative futures, and to establish programs and initiatives that drive performance and inspire growth.  She worked with Global Business Network (GBN), the pioneer in corporate scenario planning, and founded Competitive Paradigms in 2007.

Rebecca has a B.A. from Vanderbilt University, an M.B.A. from Harvard Business School, and a Ph.D. from Penn State.  Her work has been published in Harvard Business ReviewJournal of Applied Corporate FinanceNikkei Business Weekly, foresight, and Technological Forecasting & Social Change.